Bring the dormant leads
Upload CSV or Excel, or sync HubSpot and GoHighLevel. Deduplication and plan limits keep the database controlled.
Re-Engage Old Leads With AI
Your old leads are not dead. They are just waiting.
Bettereact turns dormant contacts into real conversations with personalized follow-ups from Gmail or a managed workspace sender—then brings interested replies back to your sales team.
Create your workspace free · No card required · Pay only before launch
EXAMPLE WORKSPACE
Bettereact
Overview
Conversations
Campaigns
Contacts
Revenue workspace
Good morning, Pawan
Contacted
184
Replies
27
Interested
11
Recovered
6
August dormant leads
Sequence health · Gmail connected
184 contacted27 replies
AK
Ananya Kapoor
Yes, we're reviewing this again…
RS
Rohan Shah
Can you share the updated pricing?
Bring the tools already in your workflow
GmailCSV / ExcelHubSpotGoHighLevelControlled storage
The hidden pipeline problem
Most teams keep buying new leads while old opportunities quietly disappear.
A CRM full of dormant contacts is not a follow-up system. Bettereact gives that existing pipeline a consistent, measurable second chance.
Without a reactivation system
- Salespeople remember follow-ups inconsistently
- Generic bulk emails ignore the original conversation
- Replies are scattered across individual inboxes
- Nobody can show which old leads became opportunities
With Bettereact
- Every chosen contact enters a clear four-step sequence
- AI uses contact context instead of sending one template
- Every reply is classified and collected in one inbox
- Your team takes over the moment a lead is ready
From forgotten CSV to live conversation
A simple workflow your team can actually run.
Launch the right follow-up
Confirm your prior relationship with the audience, preview the message, then send from Gmail or your managed workspace sender.
Work the replies
Campaign replies land in Conversations through signed reply routing. Read the thread, take over manually, and mark recovered opportunities.
The complete reactivation workspace
More than an AI email writer.
Bettereact manages the full loop—from contact context and sequence safety to human replies and recovery reporting.
Context-aware personalization
Use each contact's name, company, original need, and your current offer to create outreach that feels relevant.
A complete follow-up sequence
Launch up to four paced emails instead of relying on a single generic check-in that is easy to ignore.
Automatic safety stops
Stop the sequence immediately when a contact replies, bounces, or unsubscribes. No awkward follow-up after a response.
One focused reply inbox
See interested leads, questions, and complete threads across campaigns without searching through Gmail.
Manual sales takeover
Pause AI for one contact, write a custom reply inside Bettereact, and continue the conversation from the original sender.
Recovery tracking
Track contacted leads, replies, interested conversations, recovered opportunities, and plan usage from one dashboard.
Relevant from the first line
Write from the relationship—not from a blank template.
The original need, contact details, business context, objective, and offer give AI enough signal to write a useful follow-up. Preview the message before anything launches.
Built into the working MVP today
ORIGINAL NEEDCOMPANY
Hi Ananya — when we last spoke, your team was comparing ways to reduce manual lead follow-up…
Personalized from contact context
Replies become a work queue
Know who is interested, who has a question, and who needs time.
Replies to campaign-specific addresses enter one conversations inbox and are classified so your team starts with the people most likely to move forward.
Built into the working MVP today
InterestedCan we speak Tuesday?
QuestionDoes this work with our CRM?
Not nowCircle back next quarter
Human when it matters
Take over the thread without leaving the product.
Pause automation for a single contact, inspect the complete history, and send a custom reply from the selected sender. Bettereact stays out of the way once a real sales conversation begins.
Built into the working MVP today
AI sequence
Paused for this contact
YOUR REPLY
Tuesday works. I’ll send a calendar link—would 3 PM suit you?
Send reply
Control is a feature
AI handles repetition. Your team keeps authority.
Every campaign has clear limits, every contact has a visible state, and paid access is enforced before outbound actions.
Preview before launch
Maximum four emails
Stop on every reply
Bounce and unsubscribe handling
Pause one lead or whole campaign
Exact contact and monthly limits
Pricing after the product makes sense
Start small. Pay for the volume you activate.
One reactivation is one unique contact enrolled during the billing month. Creating your workspace is free; choose a plan when you are ready to launch.
Starter
$19/mo
For small businesses validating dormant-lead recovery.
- 250 reactivations/month
- 5,000 contacts stored
- 1 inbox
- AI follow-ups and reply detection
Growth
$49/mo
For SMBs running reactivation every month.
- 1,000 reactivations/month
- 20,000 contacts stored
- 3 inboxes
- AI follow-ups and reply detection
Pro
$199/mo
For serious lead databases and sales teams.
- 5,000 reactivations/month
- 100,000 contacts stored
- 8 inboxes
- AI follow-ups and reply detection
Scale
$499/mo
For high-volume operators needing priority support.
- 20,000 reactivations/month
- 500,000 contacts stored
- 20 inboxes
- AI follow-ups and reply detection
Questions before you start
Clear answers. No hidden workflow.
Still evaluating? Create the workspace, inspect the product, and connect providers only when you are ready.
What counts as a dormant lead?
A contact your business already collected—through an enquiry, demo request, CRM, or past sales conversation—but who did not close and is no longer being actively followed up.
Does Bettereact read my Gmail inbox?
No. Gmail connections use send-only access. Bettereact cannot read or search your inbox. Campaign replies reach a signed Reply-To address and appear only in your Bettereact Conversations inbox.
Can I send without connecting Gmail?
Yes. When managed sending is enabled, you can use a workspace address on Bettereact’s verified mail domain. It is a logical campaign sender, not a separate mailbox you need to manage.
Can I answer a lead myself?
Yes. Open any conversation, pause AI for that contact, and send a custom reply from Bettereact while preserving the conversation context.
Will AI keep emailing after someone replies?
No. Automation stops on replies, bounces, and unsubscribes. You can also pause or stop an entire campaign at any time.
Can I try the workspace before paying?
Yes. Creating and configuring a workspace is free. A paid plan is required only when you are ready to launch outreach.
Can I cancel?
Yes. Cancel through the billing portal at any time. Access continues through the current paid period and the subscription will not renew. Refund eligibility is explained in our public Refund and Cancellation Policy.
Your existing pipeline deserves another conversation
Stop paying for new leads before working the ones you already have.
Create your Bettereact workspace in one click. Configure it free, then choose a plan when your first campaign is ready.